Features of a good online business directory

Published: 28th October 2011
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Recognizing the importance and power of online marketing, people are extensively using an online business directory to find a business and search for products and services. There are a number of online directories, but choosing a good online directory can be a daunting task. There are some factors that are needed to be considered while selecting an online business directory.
Online marketing has become a powerful medium to promote a business among a large number of people. An online business directory has emerged to be an effective marketing tool to reach out to millions of prospective clients. There are a gigantic number of business directories and finding one which can provide maximum benefit to your business needs some serious consideration. May entrepreneurs are left wondering why they are not getting results despite submitting their business in online directories and while their competitors are reaping huge benefits. The difference lies in the approach of choosing the right business directory (or business directories) for your business.
Here we'll discuss some factors that will guide in choosing a good business directory (or more).
User-Friendly: The online business directory should be user-friendly. This means the directory should have a high quality feature which enables users to find a business of their choice quickly. Users just need to type the kind of business and the location they prefer and they should get instant results. If they are happy with the user-interface, they will make use of online business directory repeatedly to find a business that suits their requirement. Some directories also allow users to search by street (as well as suburbs, towns, cities, postcodes and provinces).
Free listing: There are a number of online directories which enable business owners to add a business for free. They do not charge anything from business for using the 'submit a business' feature in their free online business directory. They simply can add their business for free and give exposure t their business among a large number of prospective clients. This is an attractive proposition for new and small entrepreneurs who cannot afford to indulge in bottomless aggressive marketing for their business. With free listings, they can get maximum exposure to their business without spending even a penny.
Elaborate categories: This is an important factor while choosing an online business directory. A good business directory will have a large range of elaborate categories which are self-explanatory and users can easily find a business of their choice. This will help business owners as they can submit a business in the most relevant category and can get easily accessible to clients who are in need of particular goods and services. A good business directory will offer users to search in the easiest way such as by using ' Most Popular category. Some directories also have the option to find a business alphabetically. They list the businesses according to the alphabets and make it easier for a user to find for a particular business in a short period of time.

Thus, the above mentioned factors are a must for an online business directory which makes it popular both among the users and business-owners.

LocalBuzz.ca is an online business directory and has millions of local business listings. People can easily find a business and search a business of their choice. Entrepreneurs can submit a business for free and give their business maximum exposure.

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